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Pacific Conference on Social/Mass Media and Communication

Palm Springs, California

December 2, 2016 - December 4, 2016

Early-bird Deadline: Sun, October 2nd, 2016
Submission Deadline: Wed, November 2nd, 2016
Extended Submission Deadline: Mon, November 28th, 2016

This photo taken December 14, 2010 shows a map on a page from the Facebook social network site. A Facebook intern interested in seeing how political borders affect friendships around the globe has created a map of the world by sampling data from the social network's 500 million user base. The map displays friendships as lights on a deep blue background. The eastern half of the United States and Europe shine the brightest, while China, Russia and central Africa, where Facebook has little presence, are mainly dark."I was interested in seeing how geography and political borders affected where people lived relative to their friends," said Paul Butler, an intern on Facebook's data infrastructure engineering team. AFP PHOTO/Karen BLEIER (Photo credit should read KAREN BLEIER/AFP/Getty Images)

While intentionally interdisciplinary, this conference likely is of most interest to those with interests in:

Communication | Journalism | Radio | Television | Newspapers | Magazines | Internet | Social Media

Apart from other animals, humans are unique in the various ways we can communicate. We can communicate abstract concepts like time and place, and we can communicate through a variety of means like voice and print. Today we are witnessing yet another revolution in our means of communicating, as the internet challenges the market space of print media, and social media like Twitter challenge the sender-receiver paradigm. We welcome presentations that examine these challenges, including their impact on individuals and opportunities for organizations.

As with all events offered by The Sisu Advantage, this event is run in parallel with another conference. The intent is to break down traditional discipline silos and foster interdisciplinary collaboration. Registration to this event allows attendance to all sessions and events of both The Pacific Conference on Social/Mass Media and Communication and The Pacific Conference on The Humanities, Fine Arts and Entertainment, at no additional cost.

A California Connection:


Just as there are “red states” and “blue states” across the political landscape of the United States, there are states that prefer to get their news from Al Jazeera while others rely on Fox News. Of course, the latter quite likely is influential in driving the former. The leading radio or television source in California is NPR, although one suspects its audience is stronger in the Bay Area than in the Southland. In any event, traditional media like newspapers, magazines, radio and television are giving way to internet content, including innovative applications on mobile devices like Twitter, which challenges the centuries-old producer-to-consumer paradigm by offering direct consumer-to-consumer news.

Frontier Workshops

Each conference weekend, a specialty workshop is offered that exposes attendees to open-source productivity tools that are freely available, such as "R Packages", that are specifically designed for teaching and research in the discipline(s) and topics that are the focus of that weekend.

The R Statistical Computing Environment is a free, downloadable software system for both basic and state-of-the-art data visualizations and analyses.

It is the leading programming language for newly introduced algorithms, and more than 7,000 “R Packages” are available for download to save you from needing to “reinvent the wheel” in your own work. We solicit requests from attending delegates and select one or two to present at each workshop. No prior experience with R or programming is expected.

Following are a sample of “R Packages” representative of those we cover:

  • Pre-K through K-12 Education // Language Learning
    → “shiny Package”: for building interactive web data visualizations
  • Community College and University Ed// Distance and Lifelong Learning
    → “knitr Package”: for presentation and publication of reproducible work
  • Social/Mass Media and Communication // Fine Arts and Humanities
    → “tm Package”: a comprehensive framework for text mining and web-mining
  • Psychology and the Behavioral Sciences // Economics and Social Sciences
    → “vegan Package”: for ordination methods like multidimensional scaling
  • Statistical Computing and Data Mining // The Science and Art of Business
    → “rattle Package”: A GUI for classical and tree models and data mining
  • Energy, Climate Change and the Environment // Technology and Public Policy
    → “EnvStats Package”: for environmental statistics and EPA guidance


Renaissance Palm Springs Hotel
888 E Tahquitz Canyon Way
Palm Springs, CA 92262 United States
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(760) 322-6000
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